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While you are building your brand presence outlined above, remember that building a brand and sustaining it for the longevity of the brand is very important.

Here are a few pointers that you need to keep in mind as you go about building, marketing and promoting yourself as a brand.

1. Be sincere

The dictionary defines “sincere” as “free from pretense, hypocrisy, falseness or deceit.” Being a sincere person refers to how you interact with others.

Sincerity must begin within yourself.

Your sincerity comes through in all your communication be it spoken or written. People respect sincerity and they will…

12 New Year Resolutions for Senior Citizens!

The New Year is around the corner and it is time for thinking of those resolutions again! Whether you resolve to be fitter and healthier, connect more socially or to tick off some points on your bucket list, this is a time to take stock of the year gone by and to think of the year ahead.

Given below are some thoughts and you could consider adding to your list of New Year resolutions.

Eat better for your Health

Take your health into your hands. Change your eating pattern. Take baby steps toward…

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China vs The World

Deng Xiao Peng, the architect of modern China, speaking at the special session of the United Nations on 10th April 1974, said:

“China is a socialist country, and a developing country as well. China belongs to the Third World. Consistently following Chairman Mao’s teachings, the Chinese Government and people firmly support all oppressed peoples and oppressed nations in their struggle to win or defend national independence, develop the national economy and oppose colonialism, imperialism and hegemonism. This is our bounden internationalist duty. China is not a superpower, nor will she ever seek to be one. What is a superpower? A…

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An old Chinese story titled “The Wolf of Zhongshan,” talks about a wolf which had been shot by a hunter. As it was running away injured, it met a kind-hearted person who saved the wolf from the hunter. After the hunter left, the wolf said to the kind-hearted person, “You have saved me. Now I am hungry. Since you have come this far helping me, let me eat you.”

Why has China, the second largest economy of the World, suddenly starting flex its muscles? Why are they opening so many flanks with so many countries simultaneously? There is an economic…

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Corona Virus or Covid 19 has become a part of our lives since the beginning of the new decade.

We have now reached day 28 of the nationwide lockdown and as most of us go through incredible amount of adjustments during the lock down, I am sure that most of us are also thinking about how our lives will need to change once the lock down has been lifted.

Every product or service in our lives will now need to be categorised into Necessary, Essential or Desirable.

  • Necessary will include food items and household items needed to sustain and maintain…
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One more loss in Delhi and it is certainly time for the BJP leadership to do some serious introspection on why, after such a sweeping win in the Lok Sabha elections in mid-2019, they have not received the same support at State elections.

It is worth thinking about why the electorate has changed its mind in less than a year. The BJP leadership at the State level in Delhi should do some serious introspection and compare the results of 2015 and 2020 elections. After an incredible Lok Sabha victory in 2014, they lost badly in 2015. …

11 New Year Resolutions for Senior Citizens!

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The New Year is around the corner and it is time for thinking of those resolutions again! Whether you resolve to be fitter and healthier, connect more socially or to tick off some points on your bucket list, this is a time to take stock of the year gone by and to think of the year ahead.

Given below are some thoughts and you could consider adding some or all to your list of New Year resolutions.

Eat better for your Health

Take your health into your hands. Change your eating pattern. Take…

Ashutosh Garg

Storyteller | Business Coach | Author | Shopkeeper | Manager | Founder TBCY Digital; eQ Coaching; Guardian Pharmacy | www.equationcoaching.com | www.tbcy.in

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